Malak Kamil
Creative Director // Brand Designer
I help businesses translate ideas into distinctive brands and clear visual communication.
From brand identities and marketing visuals to presentations, reports and digital assets, I create work that helps companies communicate their value and connect with their audience.
Branding Packages
Services and deliverables that can be mixed and matched depending on your business.
Starter Pack
You’re starting your business and want to build brand recognition from scratch. Let’s make a great first impression that lasts.
. • Questionnaire • Naming workshop (if needed) • Competitor / industry research • Creative direction • Mood boards • 2 Mock ups of brand in action • Brand strategy including: • Brand positioning • Essence + personality • Brand values • Brand presentation (inital design concept) - 2 revisions • Logo suite (primary logo, secondary logo and submark) • Color palette • Typography • Brand guidelines document including information from all the above plus: • Usage rules for logo • How to apply the colour palette • How to use the brand fonts Optional freebies: • Business card design • Label design • Sticker designs
Glow-Up Pack
You want to launch a new brand with a well established feel on social media. Let’s make your brand stand out.
. • Questionnaire • Naming workshop (if needed) • Competitor / industry research • Creative direction • Mood boards • 3 Mock ups of brand in action • Brand strategy including: • Brand positioning • Essence + personality • Brand values • Tone of voice • Brand presentation (inital design concept) - 2 revisions • Logo suite (primary logo, secondary logo and submark) • Color palette • Typography • Image / Illustration style • Design elements + icons • Brand guidelines document including information from all the above plus: • Usage rules for logo • How to apply the colour palette • How to use the brand fonts • Social media editable templates (requires canva pro): • x3 Instagram post designs • x3 Instagram story designs • Icon set for instagram highlights Optional freebies: • Business card design • Label design • Thank you / loyalty card design • Sticker design • Invitation design • Brand board (cheat sheet for visiual identity including mock ups and brand in action examples)
Premium Pack
Everything you need to launch your new brand, build awareness on social media and drive sales through your website.
. • Questionnaire • Naming workshop (if needed) • Competitor / industry research • Creative direction • Mood boards • 4 Mock ups of brand in action • Brand strategy including: • Brand positioning • Essence + personality • Brand values • Tone of voice • Brand presentation (inital design concept) - 3 revisions • Logo suite (primary logo, secondary logo,submark and favicon) • Color palette • Typography • Image / Illustration style • Design elements + icons • Brand guidelines document including information from all the above plus: • Usage rules for logo • How to apply the colour palette • How to use the brand fonts with system font substitutions • Layout guide with examples • Social media editable templates (requires canva pro): • x6 Instagram post designs • x6 Instagram story designs • Icon set for instagram highlights • Website design eg. shopify / wix: • Website brand setup • Image sourcing • Icons and illustrative elements • Option with or without text and content Optional freebies: • Business card design • Label design • Thank you / loyalty card design • Sticker design • Invitation design • Brand board (cheat sheet for visiual identity including mock ups and brand in action examples)
Services
Reach out for all your design needs, no matter which stage you're currently at with your project or brand.
Brand
Implementation
Do you already have a brand you love and need to apply it? Let’s add your distinctive brand style to create:
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Presentations + templates
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Social media feed aesthetics
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Brochures + eBooks
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Menu designs
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Packaging
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Posters + leaflets
Brand
Expansion
Do you feel like your current brand identity is limited? Let's create a cohesive brand world where you can be instantly recognized.
Brand
Revamp
Does your brand feel dated or do you have a logo that doesn’t read well when used small? Let’s get started on launching a new and improved version of your existing brand.
3 Step Process
If you're launching a new brand or need a revamp, we can follow these steps together.
//01
Discovery
The first step is to get to know your brand and what you want to achieve. We'll have our first call, complete a brand questionnaire and I'll then start research before the design phase begins. The brand strategy will be outlined and I'll present mood boards for your feedback to determine the creative direction.
//02
Create
By this point we'll have a complete understanding of your brand style and what it represents. I'll create a brand presentation with the initial design concept, it'll show mockups of the brand in action with a full logo suite, colour palette and typography. This one concept method works well because you can see how your brand will actually look and be applied instead of just presenting three different logo ideas without being able to visualise the full brand.
//03
Launch
Your brand is finalised, with everything completed to perfection. I'll provide you with all the necessary files and documents. You'll feel the satisfaction of bringing your brand to life and be confident in how to apply it.
