A curated fine jewellery platform bringing together independent designers from across the UAE.​

 

Jools was created to make discovering fine jewelry more exciting and accessible. The idea was to build a platform where customers could explore unique pieces from independent designers in one place, while also giving emerging brands greater visibility through a beautifully presented retail and digital experience.

 

01 // Goal: To build a distinctive platform connecting customers with independent jewelry designers in the UAE through a fun and approachable brand.

 

02 // My role: Concept creation • Brand naming • Brand identity • Creative direction • Retail kiosk design • Brand guidelines • Website design • Marketing materials • Social media direction • Photoshoot art direction • Image and video editing

 

03 // Result: A complete jewellery platform developed from concept to launch, uniting multiple designers under a cohesive brand across digital and retail environments.